An exciting opportunity arose to take a brand designed initially for the US market and transform all of the assets to suit the different requirements of both the UK and European markets. CEO of MatchaNow UK, Janine Marshall challenged me to create a design that matched the refreshing qualities of the drink itself, educated the public on the numerous benefits of Matcha and could be carried across all marketing assets.
I designed and built the MatchaNow ecommerce website to meet a tight two week deadline before then redesigning the product’s patented packaging itself and creating assets to support sales at national tradeshows.
Competitor research was crucial to ensure that the product stood out on the supermarket shelves and remained non-gender specific, inspiring all to drink what truly is the ‘king of green teas.
Visit MatchaNow here.