Logotypes
When creating a new logotype I’m always aiming to convey an idea on more than one level. Yes, the logo has to be clear, recognisable and able to stand the test of time, but where possible I’m also looking to add a secondary element which further enhances the brand essence. Sometimes it’s appropriate within the concept, sometimes not, but it’s a challenge that I always enjoy.
Here are a selection of logotypes and brand marks that I’ve created for clients over the years.